Insights.

All Posts by Candice Eley

A Reason to Celebrate PR Measurement

Did you know that November is Measurement Month? If you answered “no,” don’t feel bad – you’re probably not alone. Measuring PR effectiveness is often overlooked, misunderstood, or just plai…
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Moving Beyond “Fake News” – Journalists Fight to Regain Public Trust

Journalism is not an easy job. With the exception of a few big name columnists and TV news celebrities, most journalists work long hours for moderate pay and are often subject to having their reportin…
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When Breaking News Interrupts Your PR Plan: 4 Steps to Reset

Competing with a crisis is a no-win situation. It’s happened to about every company: you’re all set to roll out an exciting new product or make a big corporate announcement, when breaking news int…
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5 Trends To Watch In The News Media Industry In 2022

The one constant about the media industry is that it’s constantly changing. When it comes to making headlines for a client, the best PR practitioners will keep a sharp eye on what’s affecting the…
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Do Americans Trust the Media? Research Shows It’s Complicated

We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they trust the media. This is, as t…
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