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Posts by Candice Eley
Based in the Richmond office, Candice is the Director of Media Relations, setting the earned media strategy for both the agency and Padilla’s clients. Candice has produced earned media coverage in top tier outlets around the world, including The New York Times, the Los Angeles Times, Food & Wine, CNN, The Guardian, Travel + Leisure and more. A media theorist at heart, Candice holds an M.A. in Media Studies from The New School.
All Posts by Candice Eley

Your Guide to Improving Media Relations in 2023
January 31, 2023 — Crisis / Media Relations
Setting the stage for media relations success in 2023 begins with understanding the state of journalism. Reporters continue to be stretched thin due to outlet consolidation and are under pressure to p…
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A Reason to Celebrate PR Measurement
November 15, 2022 — Crisis / Media Relations
Did you know that November is Measurement Month? If you answered “no,” don’t feel bad – you’re probably not alone. Measuring PR effectiveness is often overlooked, misunderstood, or just plai…
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Moving Beyond “Fake News” – Journalists Fight to Regain Public Trust
June 9, 2022 — Crisis / Media Relations
Journalism is not an easy job. With the exception of a few big name columnists and TV news celebrities, most journalists work long hours for moderate pay and are often subject to having their reportin…
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When Breaking News Interrupts Your PR Plan: 4 Steps to Reset
March 9, 2022 — Crisis / Media Relations
Competing with a crisis is a no-win situation. It’s happened to about every company: you’re all set to roll out an exciting new product or make a big corporate announcement, when breaking news int…
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5 Trends To Watch In The News Media Industry In 2022
December 14, 2021 — Industry Trends
The one constant about the media industry is that it’s constantly changing. When it comes to making headlines for a client, the best PR practitioners will keep a sharp eye on what’s affecting the…
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Do Americans Trust the Media? Research Shows It’s Complicated
November 3, 2021 — Crisis / Media Relations
We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they trust the media. This is, as t…
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