All Posts by Candice Eley

Your Guide to Improving Media Relations in 2023

Setting the stage for media relations success in 2023 begins with understanding the state of journalism. Reporters continue to be stretched thin due to outlet consolidation and are under pressure to p…
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A Reason to Celebrate PR Measurement

Did you know that November is Measurement Month? If you answered “no,” don’t feel bad – you’re probably not alone. Measuring PR effectiveness is often overlooked, misunderstood, or just plai…
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Moving Beyond “Fake News” – Journalists Fight to Regain Public Trust

Journalism is not an easy job. With the exception of a few big name columnists and TV news celebrities, most journalists work long hours for moderate pay and are often subject to having their reportin…
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When Breaking News Interrupts Your PR Plan: 4 Steps to Reset

Competing with a crisis is a no-win situation. It’s happened to about every company: you’re all set to roll out an exciting new product or make a big corporate announcement, when breaking news int…
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5 Trends To Watch In The News Media Industry In 2022

The one constant about the media industry is that it’s constantly changing. When it comes to making headlines for a client, the best PR practitioners will keep a sharp eye on what’s affecting the…
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Do Americans Trust the Media? Research Shows It’s Complicated

We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they trust the media. This is, as t…
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