Insights.

In her brand strategy role, Bryn Snyder seeks to truly understand consumer wants and motives, fostering a genuine, mutually beneficial connection. Her fascination with human behavior and her need to always understand the “why” drives her ability to uncover insights that make a difference for brands. At Joe Smith, Bryn has worked with a variety of clients, including Pratt & Whitney Canada, Capital One and Chick-fil-A. She holds a bachelor’s degree in Psychology from Haverford College and a master’s degree in Creative Brand Management from the VCU Brandcenter.