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Posts by Amy Fisher
When it comes to communications for science and technology companies, Amy’s experience runs deep. A Padilla veteran for nearly 25 years, she directs integrated marketing programs for business-to-business (B2B) clients encompassing communications planning, strategic messaging, branding, loyalty-program development, product launches, customer-reference programs, marketing automation, media and analyst relations, and events support.
All Posts by Amy Fisher

Turning Numbers into Narratives: The Power of Data-Driven Storytelling
November 15, 2023 — B2B
In modern-day public relations, where information is ceaselessly flowing and attention spans dwindling, the art of storytelling has never been more paramount. As we navigate a world inundated with new…
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Health Care’s Challenger Brands
October 11, 2018 — Health
A challenger brand is exactly what it sounds like — a brand that, as an emerging company or division of an established company, is challenging the status quo. It’s an organization going up against…
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