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Posts by Amanda Abell
Amanda Abell is a strategist with a journalistic instinct and a passion for finding the untold story. She brings a unique perspective to the team at Joe Smith, marrying her brand strategy chops with a background in journalism, marketing and public relations. When she’s not translating strategy into purposeful positioning, you can find Amanda running through the streets of New York City and taking in all the magic the city has to offer.
All Posts by Amanda Abell

Looking Beyond Brand Humanity
April 30, 2019 — Brand
The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A seasoned New York City commuter, I kn…
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The Future of Social Media in a Health and Wellness-Focused World
March 15, 2018 — Digital / Social
We are in the midst of a health and wellness craze, but the truth is, being healthy isn’t a new trend. People have always wanted to be healthy. Just take a look at all the fad diets we have seen gai…
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Healthy Lifestyles Aren’t Just for New Year’s Anymore
November 30, 2017 — Food & Beverage Industry Trends and Insights
We are officially in the midst of the holiday season. Thanksgiving leftovers are still settling in our stomachs as Christmas lights are brightening up our streets and our calendars are quickly filling…
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How influencers are changing the way we talk about health care
June 15, 2017 — Health
Whether it’s on the news, Facebook or comes up over drinks, there seems to be one particularly hot topic of conversation right now – and that’s health care. Sure, a good portion of my workdays f…
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Sponsored Content: The way to a Consumer’s Eyeballs
February 16, 2017 — Crisis / Media Relations
It’s no secret that social media and websites like BuzzFeed, The Huffington Post and Mashable have changed the way we consume news. Sites like these initially honed in on millennials and the way we…
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2017 Social Trends: Three things you need to know from PR News’ Social Media Conference
October 27, 2016 — Industry Trends
Social-savvy individuals from around the country gathered in New York City last week for PR News’ Social Media Conference, where brands, nonprofits and agency experts discussed brand-building and re…
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