All Posts by Amanda Abell

Looking Beyond Brand Humanity

The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A seasoned New York City commuter, I kn…
Read More

The Future of Social Media in a Health and Wellness-Focused World

We are in the midst of a health and wellness craze, but the truth is, being healthy isn’t a new trend. People have always wanted to be healthy. Just take a look at all the fad diets we have seen gai…
Read More

Healthy Lifestyles Aren’t Just for New Year’s Anymore

We are officially in the midst of the holiday season. Thanksgiving leftovers are still settling in our stomachs as Christmas lights are brightening up our streets and our calendars are quickly filling…
Read More

How influencers are changing the way we talk about health care

Whether it’s on the news, Facebook or comes up over drinks, there seems to be one particularly hot topic of conversation right now – and that’s health care. Sure, a good portion of my workdays f…
Read More

Sponsored Content: The way to a Consumer’s Eyeballs

It’s no secret that social media and websites like BuzzFeed, The Huffington Post and Mashable have changed the way we consume news. Sites like these initially honed in on millennials and the way we…
Read More

2017 Social Trends: Three things you need to know from PR News’ Social Media Conference

Social-savvy individuals from around the country gathered in New York City last week for PR News’ Social Media Conference, where brands, nonprofits and agency experts discussed brand-building and re…
Read More