All Posts by Alyson Campbell

2014 Digital Trends: A Conversation with Mom it Forward

It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected this year, I sat down with Mom…
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Brands Gone “Bad” & How They Are Reinventing Themselves

In today’s 24/7 world, thanks in part to our many social channels, it only takes one gaffe to be perceived poorly by consumers and the industry; even quicker before this gaffe (or a series of them)…
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Are You as Social Media-Savvy as You Think?

Best Practices for Engaging on Twitter, YouTube, Pinterest and Blogs I had the opportunity to attend the second Annual Fashion Forward Conference in New York City on Wednesday, bringing together 100 o…
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5 Ways to Maximize the PR Pro-Blogger Relationship

How can bloggers best work with PR agencies? As PR professionals, the question we receive is usually posed the other way around, right? However, it was a question that was brought up throughout my…
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Making B2B Relevant for B2C Audiences

So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer.  Is it like comparing apples to oranges? How do the two worlds relat…
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Changing The Game: Do You Ask for What’s Yours?

I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-n…
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