6/17/16

Padilla wins at PRSA awards

NEW YORK (June 17, 2016) – Padilla has won two prestigious Silver Anvil Awards and one Bronze Anvil Award from the Public Relations Society of America (PRSA), considered to be among the highest honors in the public relations industry.

The Silver Anvils, which recognize strategic public relations practices and the highest standards of performance in the profession, were presented during the Silver Anvils Awards Ceremony on June 9 at the AXA Equitable Center in New York City. The Bronze Anvils celebrate outstanding tactics within public relations programs.

Padilla received its two Silver Anvil Awards for its work with Be The Match®, a nonprofit organization that matches patients with bone marrow donors, educates health care professionals and conducts research through its research program CIBMTR® (Center for International Blood and Marrow Transplant Research®). The Silver Anvils were awarded for the following programs:

It's On You: Inspiring the African American Community to Step Up and Save Lives
Multicultural Public Relations, Associations/Government/Nonprofit Organizations

For thousands of African Americans suffering from sickle cell disease and life-threatening blood cancers, finding a matched marrow donor can be the difference between life and death. Unfortunately, African Americans have the lowest odds of finding a match compared to any other racial and ethnic group. Padilla partnered with Be The Match in order to create a powerful call to action within the African American community. After a month-long awareness campaign, 400 African Americans stepped up to save lives by joining the Be The Match Registry®, a 40.7 percent increase from previous periods.

Inspiring Mothers to Donate Cord Blood and Give Patients Hope
Events and Observances — Seven Or Fewer Days — Nonprofit Organizations

For someone battling a life-threatening disease, such as leukemia or lymphoma, umbilical cord blood can be a critical source of potentially life-giving cells used in transplants. Be The Match partnered with Padilla to increase awareness among expectant parents of the importance of donating their babies’ cord blood. In order to garner attention for the cause, Padilla chose to leverage Mother’s Day as a way to share the stories of real cord blood donors and transplant recipients and debunk myths surrounding donations. The campaign resulted in critical attention for cord blood donation in 40 markets, generating 80 local media stories that overwhelmingly issued calls to action.

Padilla also won a Bronze Anvil Award in the brochure category for its work with Wilsonart and a Bronze Anvil Award of Commendation in the social media category for its work with the Center for Prevention at Blue Cross and Blue Shield of Minnesota.

About Padilla

Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.

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