3/28/16

Padilla welcomes Sean O'Brien

MINNEAPOLIS (March 28, 2016) – Sean O'Brien has joined Padilla as vice president of technology and innovation, leading Padilla's digital strategy, user experience and development teams from the agency's Minneapolis headquarters.

Sean's vast digital experience spans marketing and strategy, data science and analytics, app and web development and marketing technology. He has created successful digital platforms for several Fortune 500 brands including General Mills, Radisson, HealthPartners, Wells Fargo, Popeyes, Nestlé, Intel, Microsoft and General Motors. He most recently served as SVP of technology and innovation at Minneapolis-based Mithun Agency, where he led digital client engagements and supported new business opportunities for six years. Previously at New York City-based MRM Worldwide, he helped grow the agency’s Minneapolis digital creative shop into the largest in the Twin Cities.

"Padilla is continuing to enhance our digital expertise and offerings," said Heath Rudduck, Padilla chief creative officer. "Sean brings an enormous amount of industry experience to the agency, and we're thrilled to welcome him to the team."

Padilla CEO Lynn Casey added: "Sean's talent and collaborative spirit make him a great fit for the agency. He brings superior digital strategy, creativity and innovation to our team."

Sean's recent notable achievements include winning Appy and Smartie mobile app awards, a Silver Anvil award from the Public Relations Society of America (PRSA) and an IPG Diversity and Inclusion Award for Outstanding Achievement. In addition, Sean teaches a course in digital media and strategic communication at the University of Minnesota’s School of Journalism and Mass Communication.

About Padilla

Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.

---

Media contact: [email protected]