9/21/16

Padilla to lead trade program for Spanish wines

MINNEAPOLIS (September 21, 2016) – Ribera del Duero and Rueda, two of the leading wine regions in Spain, have selected Padilla to lead their trade marketing program in the U.S. The Ribera del Duero region is known worldwide for its Tempranillo grapes and red wines, and Rueda for its Verdejo grapes and white wines. Both regions are highly regarded for producing some of the finest Spanish wines today. PadillaCRT will create and execute a trade marketing campaign to increase the availability of Ribera del Duero and Rueda wines, and raise their profile with importers, distributors and retailers in the U.S. food and beverage industry.

"We're excited about the opportunity to partner with Padilla to develop the tools and programs that will inspire the industry to include Ribera del Duero and Rueda wines among the first choices for wine list development," said Felipe Gonzalez-Gordon, director of D.O. Ribera del Duero and D.O. Rueda. "With Padilla's extensive experience working in the wine and beverage space, we believe our trade program will be key to the success of our partners in the competitive U.S. market."

"We are thrilled to be working with Ribera del Duero and Rueda, two awe-inspiring wine regions in Spain, to build loyalty for their brands and make them ubiquitous in the North American market," said Lynn Casey, Padilla CEO.

About D.O. Ribera del Duero
Located roughly two hours northwest of Madrid, D.O. Ribera del Duero provides a benchmark for quality in the Spanish wine category throughout the world. With an extreme climate perfectly suited for quality grape-growing and ripening, Ribera del Duero wines represent the pinnacle of Spanish winemaking and the ultimate expression of Spain's most noble red grape: Tempranillo. The region's frigid winters and a rocky, rigid terrain produce Tempranillo grapes that develop a character all their own, resulting in full-bodied, rugged wines with a multitude of pairing options.

About D.O. Rueda
D.O. Rueda was founded in 1980, the first D.O. in Castilla y Leon and is ranked as the top white wine region in the Spanish market, according to Nielsen. Situated on a high plateau with a continental climate, Rueda has long cold winters, short springs and hot summers, perfect for the Verdejo grape, the dominant varietal in the region. High elevations and gravelly stone soils allow the Verdejo to ripen by mid-September and develop deep aromas and flavors resulting in dry, fresh wines that are food-friendly and accessible.

About Padilla

Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.

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