2/04/16

Padilla named AOR for Yanmar Tractors

MINNEAPOLIS (February 4, 2016) – Yanmar America Corporation has selected Padilla as its agency of record to increase awareness of and customer affinity for its agricultural equipment. Known for developing the world's first commercially viable small diesel engine in 1933, today Yanmar manufactures industrial and marine engines, energy systems, generators, pumps and construction and agricultural equipment sold throughout the world. Padilla will plan and execute fully integrated marketing communications to raise Yanmar’s profile in the compact utility tractor market.

"We did extensive research to find an agency to help us build brand awareness of our compact utility tractors in the U.S.," said Keith Wainwright, Agricultural Equipment Business Unit Manager. "It was clear that not only did Padilla understand our category, but they also had the kind of passion for their business that we have for ours. We’re a good match."

"We are honored to be working with one of the truly inspiring and progressive engineering companies in the world," said Lynn Casey, Padilla CEO.

About Yanmar America Corporation

Yanmar America Corporation, located in Adairsville, GA, is the regional headquarters of Yanmar Co., Ltd. a global company based in Osaka, Japan. Yanmar Co. Ltd., was established in 1912, and in 1933 became the world's first manufacturer to develop a practical small diesel engine. Today, Yanmar is a recognized leader in the design and manufacturing of advanced performance diesel engines and diesel-powered equipment, as well as gas engine based energy systems. For more information, visit us.yanmar.com.

About Padilla

Padilla is a top 10 independent public relations and communications company comprised of 240 employee owners. Padilla builds, grows and protects brands worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS. Clients include 3M, Barnes & Noble Education, BASF, Bayer, Blue Cross and Blue Shield of Minnesota, GE, Hass Avocado Board, Land O’Lakes, Mayo Clinic, Prosciutto di Parma, Rockwell Automation, U.S. Highbush Blueberry Council, the Virginia Lottery, Welch’s and Xcel Energy. Padilla is a founding member of The Worldcom Public Relations Group, a partnership of 143 independently owned partner offices in 115 cities on six continents. Make a connection at PadillaCo.com.

---

Media contact: [email protected]