Storytelling
Readiness Quiz

Have you thought lately about your storytelling and communications plans?

"Never confuse the urgent with the important," but tackling your plan now will set you up for success next year and in the years to come.

Let Padilla help you prepare. First step: Take this quick five-minute quiz. Your answers will reveal your preparedness in three key areas of strategic storytelling preparation: planning process, storytelling approach and connected communications (intersection of paid, earned, shared and owned channels).

When you've completed the review, you'll get a readiness score – and the option to participate in a one-hour complimentary consultation.

Storytelling Readiness Quiz

Score

Thanks for participating!

Submit your information and we'll contact you to schedule a free consultation with a Padilla senior counselor.

Name* Email* Phone Company Sign up for updates

For more information, contact:

Tracy Carlson
Senior Director, Media Relations
[email protected]
612.455.1717

Padilla
1101 West River Parkway
Suite 400
Minneapolis, MN 55415

Storytelling
Readiness Quiz

Storytelling Readiness Quiz

How far in advance do you start working on your annual communications budget/strategic plan?

What are your top three communications challenges?

When does your fiscal year begin?

Are your communications activities (including earned media) clearly tied to your organization's goals and objectives?

In the following statements please answer based on your level of confidence in the topic.

Your organization understands the best success metrics for storytelling efforts.

Your organization's storytelling approaches feed today's breakneck news speed.

Your organization is reaching the right audiences with its storytelling.

Your organization uses strong visual assets (images, videos, infographics, animations, etc.) to support its storytelling.

Your organization is effective in executing ongoing media/influencer relationship building.

Your organization has a process to evaluate your stories to determine their newsworthiness.

What tools do you use to research a story's potential or the journalists covering those stories?

Do you feel your communications efforts within the paid, earned, shared and owned channels are aligned?

Have you considered which (and what types of) media placements will help you reach your communications goals?

Are reporters seeking your thought leaders for their expertise?

Are your thought leaders trained as storytellers (can they give resonating examples that paint a compelling story)?

Have you reviewed your organization's content and public-facing story assets in the past year?

Have you executed or experimented with media outlet sponsored and/or native advertising aligned with your paid media strategies in the past year?

Have you conducted audience research to best reach key stakeholders in the past year?

Have you considered conducting opportunistic storytelling approaches in the past year?

Are you pleased with your organization's content and public-facing stories?

Do you include amplification of your media placements in your communications plan?

In what business sector would you classify your company/organization?

How many employees work for your company/organization?

Storytelling Readiness Quiz

"You're an experienced planner – want to compare notes?"

So what now?

"You're ahead of the game – let's keep it that way"

So what now?

"Solid, but you’ve got room for improvement."

So what now?

"Looks like you might need a little assistance."

So what now?

"Hair-on-fire planner – let us save the day!"

So what now?

Thanks for participating!

Thanks!

StorytellingReadiness Quiz

Storytelling Readiness Quiz

How far in advance do you start working on your annual communications budget/strategic plan?

What are your top three communications challenges?

When does your fiscal year begin?

Are your communications activities (including earned media) clearly tied to your organization's goals and objectives?

In the following statements please answer based on your level of confidence in the topic.

Your organization understands the best success metrics for storytelling efforts.

Your organization's storytelling approaches feed today's breakneck news speed.

Your organization is reaching the right audiences with its storytelling.

Your organization uses strong visual assets (images, videos, infographics, animations, etc.) to support its storytelling.

Your organization is effective in executing ongoing media/influencer relationship building.

Your organization has a process to evaluate your stories to determine their newsworthiness.

What tools do you use to research a story's potential or the journalists covering those stories?

Do you feel your communications efforts within the paid, earned, shared and owned channels are aligned?

Have you considered which (and what types of) media placements will help you reach your communications goals?

Are reporters seeking your thought leaders for their expertise?

Are your thought leaders trained as storytellers (can they give resonating examples that paint a compelling story)?

Have you reviewed your organization's content and public-facing story assets in the past year?

Have you executed or experimented with media outlet sponsored and/or native advertising aligned with your paid media strategies in the past year?

Have you conducted audience research to best reach key stakeholders in the past year?

Have you considered conducting opportunistic storytelling approaches in the past year?

Are you pleased with your organization's content and public-facing stories?

Do you include amplification of your media placements in your communications plan?

In what business sector would you classify your company/organization?

How many employees work for your company/organization?

Storytelling Readiness Quiz

"You're an experienced planner – want to compare notes?"

So what now?

"You're ahead of the game – let's keep it that way"

So what now?

"Solid, but you’ve got room for improvement."

So what now?

"Looks like you might need a little assistance."

So what now?

"Hair-on-fire planner – let us save the day!"

So what now?

Thanks for participating!

Thanks!

Storytelling
Readiness Quiz